Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03047
Notes:
Brief summaries of research conducted by graduate students and faculty members in the Department of Agricultural Journalism, University of Wisconsin during 1967 and 1968. 16 pages.
18 pages, Digital agriculture has been developing rapidly over the past decade. However, studies have shown that the need for more ability to use these tools and the shortage of knowledge contribute to current farmer unease about digital technology. In response, this study investigated the influence of communication channels—mass media, social media, and interpersonal meetings—on farmers’ adoption, decision-making, and benefits obtained using technologies. The research uses data from 461 farmers in Brazil and 340 farmers in the United States, leaders in soybean production worldwide. The results show differences and similarities between these countries. LinkedIn has the highest positive association in Brazil between the communication channels and the digital agriculture technologies analyzed. In the United States, YouTube has the highest positive correlation. The overall influence of social media among Brazilian farmers is higher than among American farmers. The perceived benefits of using digital tools are more strongly associated with mass media communication in the United States than in Brazil. Regarding farm management decision-making, the study showed a higher relevance of interpersonal meetings in Brazil than in the United States. Findings can aid farmers, managers, academics and government decision makers to use communication channels more effectively in evaluating and adopting digital technologies.
Inhetvin, Tomas (author), Reis Araujo, Marcos Antonio (author), Luz, Leda (author), Espirito Santo, Infaide Patricia do (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Book chapter
Publication Date:
2003-09-08
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25111
Notes:
Chapter 11 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Compilation of papers on education and communication presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25315
Notes:
Pages 97-109 in Angelique Haugerud, M. Priscilla Stone and Peter D. Little (eds.), Commodities and globalization: anthropological perspectives. Rowman and Littlefield Publishers, Lanham, Maryland. 249 pages.
Marten, Gerald G. (author), Brosius, J. Peter (author), and Lovelace, George W. (author)
Format:
Book chapter
Publication Date:
1986
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25329
Notes:
Pages 187-198 in Gerald G. Martin (ed.), Traditional agriculture in southeast Asia: a human ecology perspective. Westview Press, Boulder, Colorado. 358 pages.
Via Directory of Open Access Journals. 6 pages., Uses an ethnopedological approach (human/eco interface) to examine the existence and importance of local knowledge systems about soils and mineral materials.
Barcellos, Gilsa Helena (author) and Ferreira, Simone Batista (author)
Format:
Book
Publication Date:
2008-02
Published:
Uruguay: World Rainforest Movement
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27801
Notes:
Posted online at http://http://www.wrm.org.uy/countries/Brazil/Book_Women.pdf, 59 pp., Impacts of eucalyptus monocultures on indigenous and Quilombola women in the State of Espirito Santo.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29773
Notes:
Pages 179-190 in Dominique Brossard, James Shanahan and T. Clint Nesbitt (eds.), The media, the public and agricultural biotechnology. CAB International, Oxon, U.K. 405 pages.
Bardellos, Marcia Dutra (author), Pedrozo, Eugenio Avila (author), and Van der Lans, Ivo. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29803
Notes:
Pages 127-145 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
Frewer, Lynn J. (author), Behrens, Jorge H. (author), Barcellos, Maria N. (author), Nunes, T.P. (author), Franco, Bernadette D.G.M. (author), Destro, Maria T. (author), and Landgraf, Mariza (author)
Format:
Journal Article
Publication Date:
2010
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30223
Lima, Nataly (author), Santos, Maria (author), and International Association for Media and Communication Research, London, UK.
Format:
Abstract
Publication Date:
2010-07-18
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36278
Notes:
Retrieved 03/22/2011, Via online. Pages 10-11 in Book of Abstracts: Participatory Communication Research Section of the IAMCR Conference, Braga, Portugal, July 18-22, 2010.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36562
Notes:
Prepared for the 6th annual Global Mobility Roundtable, Center for Telecom Management, University of Southern California, Los Angeles, June 1-2, 2007. 22 pages.
Bruening, Thomas H. (author) and Harder, Wilmara Correa (author)
Format:
Paper
Publication Date:
2007-05
Published:
Brazil
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00408
Notes:
Pages 161-168 in proceedings of the 23rd annual meeting of the Association for International Agricultural and Extension Education, Polson, Montana, May 20-24, 2007.
Via website.
