Bardellos, Marcia Dutra (author), Pedrozo, Eugenio Avila (author), and Van der Lans, Ivo. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29803
Notes:
Pages 127-145 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
cited reference, IN 1971-2, samples of extension officers in the N.S.W. Department of Agriculture recorded the distribution of their work time to establish the proportion of time spent on direct extension, supportive work and non-extension duties, and to examine the relative emphasis on mass, group and individual extension contact. About half the time was spent on communicating with farmers or preparing to do so, and the individual contact overshadowed group and mass media extension. Major changes in the distribution of work time could be brought about by a redefinition of objectives and improved planning.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13474
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct 3-5,2001 at Univ. of Queensland, Toowoomba, Queensland, Australia
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/89. Box No. 2. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Official Historian's Records 16 : 35
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20091
Notes:
11 pages; from Creating a Climate for Change : Extension in Australasia, Australasia-Pacific Extension Network (APEN), National Forum 26-27 October 2000, Melbourne, Australia
