38 pgs; Free insert found in the Land newspaper, Stock and Land, Queensland Country Life, Stock Journal, Volume One Number One Collection; James F. Evans Collection
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D04635
Notes:
Table of Contents and Summary, James F. Evans Collection; Cited Reference, Melbourne, Australia: School of Agriculture and Forestry, University of Melbourne
16 pages, Food policy increasingly attempts to accommodate a wider and more diverse range of stakeholder interests. However, the emerging influence of different communities and networks of actors with localized concerns and interests around how food should be produced and traded, can challenge attempts to achieving more open, sustainable and globally-integrated food chains. This article analyses how cultural factors internal to a developed country can disrupt the export of food to a developing country. A framing analysis is applied to examine how activists using social media to interact with the traditional news media in Australia were able to inflame public opinion and provoke outrage to disrupt the policy agenda. The paper contains a case study analysis of the media controversy in 2011 around the slaughter of beef cattle in Indonesian abattoirs and the subsequent banning of live cattle exports to Indonesia by Australia. The analysis draws on the theory of binary cultural oppositions to examine how practices in relation to the slaughter of beef cattle in Indonesia were reframed, through extensive media coverage of moral outrage into a critique of the values and cultural practices of Indonesian society.
Results of a survey among participants in a conference of the Australian and New Zealand Council for the Care of Animals in Research and Teaching (ANZCCART).
