Sweet, Charles E. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1940-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36872
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 14, 7 pages., Delivered at farm paper salesmen's meetings in New York, Chicago and Detroit.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24839
Notes:
Bulletin No. 6, page 4., Combined circulation for 76 general farm papers in the U.S. is reported for 1922 as about 12 million copies and commercial advertising billing about $16,700,000.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24846
Notes:
1 page., Describes Fair Play Copy doctrine (under which advertisers are urged to refrain from making destructive criticisms of competitors) and the Guarantee of Advertising (under which farm papers do not knowingly accept questionable advertising).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24853
Notes:
Special Bulletin No. 39, 2 pages., Discusses the question, in terms of improving advertisers' preference for farm papers, and lists farm papers with their page and column sizes.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24850
Notes:
Bulletin No. 31, page 2., Identifies an advertising agency that is inviting free insertion of a "big news story" regarding one of the agency's clients. The agency "even proposed to furnish cuts to illustrate the article in question."
