Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06710
Notes:
Retrieved from Document in Main Stacks, 91-1-HP 85762PO, Notes from testimony before the Subcommittee on Postal Rates, U. S. House of Representative Committee on Post Office and Civil Service, Ninety-first Congress, First session on H. R. 10877, Washington,D.C., June 24-December 10, 1969. Serial No. 91-19. 2 pages., Includes testimony from Earl Cawley Agricultural Publishers Association; Vern Anderson, Wallaces Farmer; Bert Lund, Publisher, The Farmer; James Hall, Publisher, American Agriculturist; and Emory Cunningham, Publisher, Progressive Farmer
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36892
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 23, Page 2 in Minutes, annual APA membership meeting, New York City, New York, November 15, 1989., Brief report highlighting opportunities that call for a broader base of membership and funding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36890
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 22, Page 11 in Minutes, APA Board of Directors Meeting, Phoenix, Arizona, April 10-12, 1978., Brief discussion identifies questions that APA needs to ask itself, such as whether it sees itself as a spokesman for agriculture, whether it is satisified with what it is doing, whether it is structured properly and whether it needs to differentiate between self-serving interests and those of agriculture.
