Talk to Richard Lue and it becomes clear that not nearly enough Caribbean people are heading `home'. Neither are enough African Americans trying to discover the Caribbean, although their connection with the culture has long been established in the U.S. That's why Lue was appointed Air Jamaica's regional manager for special markets in the southern U.S. Another Air Jamaica representative has been given similar responsibilities for the northern states. "It wasn't neglect," said Lue. "It just wasn't accountability. We've always been there. The problem was internally. We feel we can get more out of that (Caribbean) market." "To me it's no big deal," he said. "The problems in Jamaica are serious, but Jamaica has never been an easy sell. But it is a challenge. It is because of 9/11 that we realized we had to diversify our markets and give importance to all the markets. The challenge is there, but we just have to deliver."
