Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36163
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 209-220 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Low, Allan (author / CIMMYT, International Maize and Wheat Improvement Centre, Department of Agricultural Economics and Extension, University of Zimbabwe, Harare, Zimbabwe)
Format:
Journal article
Publication Date:
1988
Published:
UK: Elsevier Applied Science Publishers
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C06486
A farm-household economics approach is used to illuminate Mellor's labour constraint/rapid urbanization problem in the Southern African context. It is viewed as a rational decision by rural households to combine the benefits of indigenous land-use arrangements with the advantages of non-farm wage employment. The implications of this analysis for the design of technology consistent with the objectives and constraints of farm households are then discussed in relation to some general experiences in Southern Africa. (original)
