Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36163
Notes:
ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 209-220 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
"Theatre can reveal to development workers both villagers' problems and their capacity to analyse such programs." Also: "the main obstacle to development is not ignorance or apathy but structural limits on villagers' access to resources, information and power."
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01202
Notes:
Pages 171-177 in Chris Reij and Ann Waters-Bayer (eds.), Farmer innovation in Africa: a source of inspiration for agricultural development. Earthscan Publications, Ltd., London, England. 362 pages.
