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    Start Over Publication Year unknown Subject Term agricultural education

    3. An analysis of the public's image of the Michigan cooperative extension service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hanenburg, Darlene (author), Peabody, Fred (author), Ferris, Maxine (author), and Heinze, Kirk (author)
    Format:
    Survey report result
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09833
    Notes:
    NCR-90 Collection, 2 pages

    5. Consultants

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Folder
    Publication Date:
    unknown
    Published:
    United States
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes8 Document Number: D09067
    Notes:
    Includes Documents C12219 "The effective consultant or technical assistant in agricultural communications in developing countries" and C08809 "Staffing the U.S. contribution to international development assistance in agriculture"., Francis C. Byrnes Collection

    7. Exploring source credibility when communicating about agricultural science on twitter

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fortne, Allison R. (author), Lamm, Alexa J. (author), Borron, Abigail (author), Holt, Jessica (author), and Moore, Allen J. (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12715
    Journal Title:
    Journal of Applied Communication
    Journal Title Details:
    Vol 106, N.3
    Notes:
    18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.

    8. Information Needs of Women Subsistence Farmers in a Village in KwaZulu-Natal Province, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Zimu-Biyela, Acquinatta (author), Dube, Luyanda (author), and Van der Walt, Thomas (author)
    Format:
    Journal Article
    Publication Date:
    unknown
    Published:
    South Africa: University of South Africa Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12171
    Journal Title:
    South African Journal of Information Studies
    Journal Title Details:
    Vol. 38 Issue 1, p1-17
    Notes:
    18 pages., This article reports on findings of a study that was conducted to establish the information needs of women subsistence or smallholder farmers and the various information sources they consulted to resolve their information needs. The study was qualitative,and a grounded theory design was used. Focus group interviews and observation were used to collect data from 14 women crop farmers and three women livestock keepers.The farmer-to-farmer extension (FFE) model was adopted to understand theinformation-seeking behaviours of women farmers and how they can be improved, if need be. The findings revealed that while the women crop farmers needed help with seeds, soil treatment and the protection of crops from pests and stray animals,they needed more information on drought preparedness and management, and,on how to transform from subsistence to commercial farming. Women livestock keepers needed information on livestock feeds, the treatment of various ailments, and disaster preparedness and management. In addition, they needed the reintegration of the extension officer.It also transpired that local libraries were not responding to the information needs of farmers.The main source of information was oral communication. The use of radio, television, cell phones and extension officers was limited.This study echoes other studies which propose it is important that libraries, non-government organisations (NGOs) and extension officers respond to the information needs of smallholder farmers, especially women.

    9. Overcoming disciplinary divides in higher education: the case of agricultural economics

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ng, Desmond (author) and Litzenberg, Kerry (author)
    Format:
    Online journal article
    Publication Date:
    unknown
    Published:
    palgrave macmillan LTD
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10366
    Journal Title:
    Palgrave Communications
    Journal Title Details:
    5
    Notes:
    7 pages., Article 26, Via online journal., As global problems have become ever more complex, the production and organization of knowledge in society is increasingly based on the sharing, integration and collaboration of diverse experiences. For instance, global ‘grand challenges’, such as world hunger, poverty, climate change, and sustainability often require an interdisciplinary (ID) approach, in which integrating the insights of different disciplines provides a more comprehensive solution than can be offered by any given discipline. Universities or higher educational institutions face increasing pressures to engage in such interdisciplinary collaboration. This interdisciplinarity, however, raises particular organizational challenges to departments in higher educational institutions. In particular, while departments have been traditionally organized around a disciplinary core, interdisciplinarity has placed increasing pressures on departments, such as agricultural economics, to integrate insights from disciplines that do not advance a department’s disciplinary core. Few ID researchers have addressed the issue of how this internal conflict can be resolved in a departmental setting. Resolving this internal conflict is important to developing a greater interdisciplinarity among the disciplines of departmental units where a greater variety of disciplinary insights can be drawn upon to solve complex social problems. Here, we call for a unique organizational structure that can resolve this internal conflict. In using agricultural economics departments as a case study, we appeal to a concept of a “gatekeeper” whose role is to institute “loosely coupled” connections that can reconcile a department’s internal conflicts. This “gatekeeper” can advance the “normal science” of a department’s core and peripheral disciplines, while at the same time support a ‘common ground’ that appeals to these disciplines’ common interests. A key conclusion is that “gatekeepers” can sustain the integration of disciplinary insights necessary for the advancement of interdisciplinarity in higher educational institutions.

    10. Strategies for scaling out impacts from agricultural systems change: the case of forages and livestock production in Laos

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Millar, Joanne (author) and Connell, John (author)
    Format:
    Journal article
    Publication Date:
    unknown
    Published:
    USA: Springer
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28914
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    DOI 10.1007/s10460-009-9194-9