24 pages, The production mode of “high input, high yield and high waste” in the agricultural system poses a serious threat to the environment and the quality of agricultural products. Accelerating the adoption of green agricultural technology (GAT) by farmers is an emergency measure. However, according to microsurvey data, many farmers give up GAT within a year after adopting it. The implementation of this measure has been anticlimactic. Based on a survey of 1138 kiwi growers in Shaanxi Province, China, this paper builds a theoretical model and conducts empirical exercises to gain insight into the effects of perceived value, government support and their interaction with kiwi growers’ sustainable application of GAT. We find that perceived value and government support have a significant impact on the sustainable application of GAT. Government support plays a moderating role in the influence of perceived value on the sustainable application of GAT. Furthermore, in order to overcome the potential endogeneity problem caused by the two-way causal relationship between subjective variables, “owning a smartphone” was selected as the instrumental variable. The 2SLS model was used for endogeneity analysis, and the OLS model was used for the robustness test. This paper discusses the relevant theories and policy implications of environmental management.
10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
13pgs, This study aims to analyze the influence of neighborhood effects (NE) on tea farmers' intention to convert from traditional to organic farming in the mountainous areas of northern Vietnam. It differs from previous studies in two aspects. First, we combine the theory of planned behavior and the theory of herd behavior to explain farmers' intention to convert from traditional to organic farming, focusing on the impact of the NE. Secondly, to measure NE, we use a combination of questionnaires and methods of measuring herd behavior by McCartney and Shah. Using the generalized structural equation modeling and data collected from 263 tea farmers in Thai Nguyen, we found that NE has a positive and direct significant effect on farmers' intention to convert to organic tea production in the case where neighbors both live nearby and have a close relationship with the subject. In addition, it indirectly impacts farmers' conversion intention through attitude, subjective norms and perceived behavior control. To encourage tea farmers to convert to organic farming, policymakers and extension workers should take advantage of the NE to increase farmers' confidence about the benefits and the possibility of successful organic farming.
