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12. Trends still pointing up for organics
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2021-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12120
- Journal Title:
- Packer
- Notes:
- Online from periodical. 4 pages., In a report from the Packer's 2021 Global Organic Produce Expo, author cited speakers from the U.S. Department of Agriculture and the Organic Trade Association. They indicated that the trend arrow is still pointing up for organic produce. Data from 2019 indicated that numerous organic fruit and vegetable crops have seen sharp increases since 2016. The Association estimated that about 14 percent of all produce sold in the U.S. is organic.
13. When Brands Go Dark
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hartnett, Nicole (author), Gelzinis, Adam (author), Beal, Virginia (author), Kennedy, Rachel (author), and Sharp, Byron (author)
- Format:
- Journal article
- Publication Date:
- 2021-09-01
- Published:
- United States of America: Advertising Research Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12453
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- Fall 2021
- Notes:
- 13 pages., Because of various financial reasons, or a change in strategic focus, sometimes brands stop broad-reach media advertising for a year or longer. These long dark periods have not been subject to much study, so little is known about the likely consequences. This exploratory study addresses this omission by documenting the sales performance of 41 beer, cider, and spirit brands that advertised intermittently over almost two decades. Changes in aggregate brand sales are reported for the years when brands stopped advertising relative to the last advertised year. On average, brand sales declined immediately in the first year and every subsequent year of advertising cessation. Decline generally was faster for smaller brands and for brands that already were declining in sales before advertising cessation.