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    2. Lessons learned: Ken Root

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Root, Ken (author)
    Format:
    Online article
    Publication Date:
    2021-07
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13031
    Notes:
    2 pages

    4. Plant-based eggs: views of industry practitioners and experts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rondoni, Agnese (author), Millan, Elena (author), and Asioli, Daniele (author)
    Format:
    Journal article
    Publication Date:
    2021-04-28
    Published:
    United States: Routledge (Taylor & Francis Group)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12587
    Journal Title:
    Journal of International Food & Agribusiness Marketing
    Journal Title Details:
    Online
    Notes:
    25pgs, Plant-based eggs have been recently developed by food practitioners as an alternative to conventional eggs. However, there is uncertainty on how the current egg market will react to plant-based eggs, as well as lack of knowledge about product development and regulations. In this manuscript, we explored this issue by conducting in-depth interviews with egg industries and retailers, as well as with plant-based egg manufacturers. Results show that despite egg manufacturers are struggling to provide an alternative to people who do not consume eggs, they are skeptical that plant-based eggs can replicate all eggs’ nutrients and functionalities. Furthermore, egg industries do not see plant-based eggs as potential competitors to their products, while plant-based egg manufactures argue that they will directly compete with eggs. Also, there is uncertainty on how to label and name plant-based eggs, which has important implications in terms of marketing and policy labeling of these new products.

    7. To work alone or with peers: Examining smallholder coffee farmers’ perceptions influencing collective actions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Silvert, Colby (author), Diaz, John (author), Warner, Laura (author), and Ochieng, Willis (author)
    Format:
    Journal article
    Publication Date:
    2021-06-01
    Published:
    International: OJS / PKP
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12524
    Journal Title:
    Developments in Agriculture
    Journal Title Details:
    Vol 2(2)
    Notes:
    14 pages, This study examines how smallholder coffee farmers’ perceptions may influence their engagement in peer mobilization and collective action. Forty smallholder coffee farmers were interviewed in the Central Highlands region of Peru using a closed-ended instrument. The sample of smallholder farmers was achieved using purposive and snowball sampling methods. Quantitative data on farmers’ attitudes and aspirations regarding working with peers, autonomy, and external support as well as knowledge, skills, and behaviors pertinent to collective actions were collected and analyzed using descriptive and correlational procedures. Key findings indicate farmers perceive a need for external support, feel there are benefits of collective actions, and aspire to work with their peers. Based on the findings, it is recommended that practitioners and farmer group leaders focus training efforts on building smallholders’ knowledge and skills in mobilization, encourage peer association/collective action as a source of external support, and target knowledgeable, skilled and confident farmers to lead collective actions. This study has implications to bolster support for farmer-to-farmer extension and technical assistance systems and inform the identification of leader farmers.

    8. Women in Turf: A Qualitative Study Examining How Women Have Sustained Their Leadership Role in the Turfgrass Industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carroll, Devon E. (author), Stevens, Carrie A. (author), Stripling, Christopher T. (author), Sorochan, John C. (author), and Brosnan, James T. (author)
    Format:
    Journal article
    Publication Date:
    2021-12-01
    Published:
    United States: American Association for Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12422
    Journal Title:
    Journal of Agricultural Education
    Journal Title Details:
    Vol. 62 (4)
    Notes:
    18 pages, Women are a traditionally underrepresented demographic in the turfgrass industry. As the industry faces labor shortages, increased recruitment and retention of women to the field may reduce labor issues. The purpose of this descriptive study was to explore the lived experiences of 13 female leaders in the turfgrass industry representing diverse job titles, years of experience, and geographic locations. The objective of this research was to promote change within the turfgrass industry and subsequently increase female recruitment efforts by identifying barriers faced uniquely by women and influences on female leadership success. To discover this information, participants engaged in 30-to-90-minute semi-structured interviews with the central research question, “What lived experiences have shaped your career in the turfgrass industry?” Transcriptions of interviews were open-coded and used to develop six main themes: (a) career paths, (b) mentorship involvement, (c) leadership styles, (d) challenges, (e) opportunities for personal growth, and (f) opportunities for industry growth. Interviewed women proved to be vibrant leaders in the industry and faced similar challenges in their journeys to leadership including inappropriate peer conduct, difficulty building a family, and overcoming stereotypes. Women sustained career success by engaging in self-efficacy through educational development, mentorship, and personal growth. These findings can be used by both women and men in the turfgrass industry to improve current culture for women