8 pages, The role of information in agricultural development cannot be overemphasized, as information is vital in increasing production, improving marketing and enhancing distribution strategies. Therefore, the study examined the impact of information communication technologies on the technical efficiency of fish farming in Ogun State, Nigeria using a stochastic production frontier approach. In a cross-sectional survey, a multi-stage sampling technique was employed to elicit primary information from 120 fish farmers. Major ICT sources used by the fish farmers include television (81.7%), radio (79.2%) and the Internet (68.3%). The average output of catfish has positive and significant elasticity with regards to each input variable except family labour. The inefficiency model revealed that the age of farmers, farming experience, television and radio usage were significant but negatively related. That means that any increase in any of these factors will reduce the inefficiency of fish farmers and bring about an increase in technical efficiency. This implies that it is possible to increase technical efficiency in fish farming in the study area provided that the media channel (radio and television) predominantly used is improved. This study recommends a reduction in family labour usage while at the same time encouraging young people to venture into fish farming.
Using two samples of U.S. adults (Study 1: N = 336; Study 2: N = 2329), this study features a messaging experiment utilizing a between-subjects design, with a no-message control group, to explore the impact of a narrative video, in comparison to an infographic video, on support for sustainable aquaculture. Results indicate that the infographic video type is more transporting than the narrative video, and that transportation influences support for aquaculture indirectly through emotional response, as well as risk and benefit perceptions; however, importantly, we also note that video content may have contributed to the observed differences. For an emerging issue like aquaculture with environmental and human health implications, strategic messaging, especially when accompanied by vivid images, may allow audiences to better engage with a complex and contentious topic.
