21 Pages, Agricultural advisory services generally rely on interpersonal knowledge transfers by agricultural extension agents who visit farmers to provide information. This approach is not always effective and has proved hard to scale sustainably, particularly in highly dispersed smallholder farming systems. Information and communication technologies (ICTs) have been advanced as a promising way to overcome many of the problems associated with conventional agricultural extension. We evaluate the effectiveness of an ICT‐mediated approach to deliver agricultural information in a field experiment conducted among small‐scale maize farmers in eastern Uganda. Three complementary technologies designed to address both informational and behavioral constraints to technical change are considered. First, we investigate the effectiveness of audiovisual messages (video) as a means of delivering information on input use and improved maize management practices to farmers. Second, we quantify the additional impact of complementing video with an interactive voice response (IVR) service. Third, we estimate the incremental effect of time‐sensitive short message services (SMS) messages designed to remind farmers about applying key practices at specific points during the season. We find that households that were shown a short video on how to become better maize farmers were performing significantly better on a knowledge test, more likely to apply recommended practices, and more likely to use fertilizer than households that did not view the video. These same households also reported maize yields about 10.5% higher than those that did not view the video. We find little evidence of an incremental effect of the IVR service or SMS reminders.
35 pages, We use data from a randomised experiment in Uganda to examine effects of incentives
on the decision to adopt drought-tolerant maize varieties (DTMVs) and mechanisms
through which effects occur. We find that social recognition (SR) incentives to a
random subset of trained farmers – disseminating farmers (DFs) – increase knowledge
transmission from DFs to their co-villagers and change information networks of both
DFs and their neighbours. SR also increases DFs’ likelihood of adopting DTMVs.
However, the corresponding results for private material rewards are not conclusively
strong. We find no evidence that incentives for knowledge diffusion increase the
likelihood of co-villagers adopting DTMVs
