11 pages, Sustainability has become a key term for linking environmental, economic and social issues, in both the sciences and politics. Conceptions and frameworks of sustainability have thus arisen to evaluate agricultural systems on their sustainability. Within these conceptions and in political and scientific discourses, what can be understood as the social pillar of sustainability in agriculture varies greatly, especially in regards to the scope and the sustainability standards applied. While rural inhabitants have been subject of various ‘sustainability studies’, the
consideration of the social dimension in agriculture is still rather underrepresented. Our conceptual framework can contribute to enhance the understanding of the social dimension of sustainability by utilizing a social science-based approach to comprehend the complexity of social interaction in agriculture: Based on Parsons' system approach, we capture the components of a social system that encompasses agriculture and its embeddedness in society. This includes all major actors, their interactions and institutions. Further, we develop Maslow's hierarchy of needs as well as the rights approach into a sustainability scale. We call the conceptual framework the sustainable agricultural social system. This general framework can later be adapted to local cultural and social settings, serving as a more comprehensive and flexible sustainability framework.
12 pages, Many environmental dilemmas such as water scarcity originate from human behavior. This study aimed to analyze Iranian farmers’ water conservation behavior using Bandura’s social-cognitive theory. To this end, a cross-sectional survey was conducted to collect the required data. The research instrument was a questionnaire. A sample of 380 farmers was selected using a multistage stratified random sampling method. The results indicated that variables of social-cognitive theory could predict about 73% of farmers’ water conservation behavior variance. Investigation of direct effects of factors on farmers’ water conservation behavior revealed that the major determinants are as follows: intention of water conservation, social-structural factors, perception of others’ behavior, outcome expectancy, self-efficacy, and water conservation co-regulation. Findings showed that factors that have been mentioned in social-cognitive theory could be considered for enhancing farmers’ water conservation behaviors since the theory provides a more realistic insight into farmers’ behaviors with an emphasis on farmers’ social and structural contexts
