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    Start Over Publication Year 2019 Subject Term consumers Subject Term markets (selling)

    1. Bust to boom: reinventing the agricultural marketing model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Motter, John (author)
    Format:
    Opinion
    Publication Date:
    2019-08
    Published:
    United States: AgWeb
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
    Notes:
    10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.

    2. Digital marketplace and FinTech to Support Agriculture Sustainability

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anshari, Muhammad (author), Almunawar, Mohammad Nabil (author), Masri, Masairol (author), and Hamdan, Mahani (author)
    Format:
    Conference paper
    Publication Date:
    2019-01
    Published:
    Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10906
    Journal Title:
    Energy Procedia
    Journal Title Details:
    156: 234-238
    Notes:
    5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.