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12. Kimmel on Climate: Disentangling the Emotional Ingredients of a Satirical Monologue
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Skurka, Chris (author), Niederdeppe, Jeff (author), Nabi, Robin (author), and Cornell University University of California Santa Barbara
- Format:
- Online journal article
- Publication Date:
- 2019-08-01
- Published:
- United States: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11066
- Journal Title:
- Science Communication
- Journal Title Details:
- 41(4) : 394-421
- Notes:
- 27 pages, via online journal, This study explored whether satire (an emotional blend of humor/indignation) can minimize the emotional tradeoffs researchers have documented for humorous appeals about climate change. Using a sample of U.S. young adults, we conducted a 2 (humor: present/absent) × 2 (indignation: present/absent) + 1 (control) experiment in which we manipulated a climate change segment from Jimmy Kimmel Live! Our evidence suggests that it is possible for a late-night host to affect young adults’ climate change risk perception and behavioral intentions under certain conditions. Moderation analyses indicated that avoiding humor helped close the partisan gap in risk perception between Republicans and Democrats.
13. Know The Facts: got milk?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- California Milk Processor Board
- Format:
- Video
- Publication Date:
- 2019-10-14
- Published:
- YouTube
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11500
- Notes:
- 1 page., via YouTube
14. Management information sources and communication strategies for commercially oriented smallholder beef cattle producers in Limpopo province, South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mapiye, Obvious (author), Makombe, Godswill (author), Mapiye, Cletos (author), and Dzama, Kennedy (author)
- Format:
- Journal article
- Publication Date:
- 2019-06-19
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12172
- Journal Title:
- Outlook on Agriculture
- Journal Title Details:
- Vol 49, Issue 1, 2020
- Notes:
- 7 pages., A survey was conducted to identify management information sources and communication channels used by commercially oriented smallholder beef cattle producers (n = 62) in Limpopo province, South Africa. A total of 62 commercially oriented smallholder farmers under the Limpopo Industrial Development Corporation-Nguni cattle project were interviewed using a structured questionnaire to collect data. Descriptive statistics were used to analyse data on farmers’ demographic and farm characteristics, sources of information and communication channels used. A multinomial logistic regression model was used to evaluate factors that influenced farmers’ choices of information sources and communications channels used. Findings show that government extension (53% of the respondents) and other farmers (30%) were the major sources of management information for the farmers. Based on the logistic regression results, the decision to choose government extension as the main source of information was mainly influenced by respondents’ gender (p = 0.001) and access to training (p = 0.023). Communication was mainly through farm-to-farm visits (56%) and the use of mobile phones (30%). Based on the current findings, the infusion of modern information communication technologies such as mobile phone-based innovations with the existing government extension service could further strengthen the capacity of farmers to share information among themselves as well as providing feedback to extension agents. Furthermore, it is essential to take cognizance of farmers’ socio-economic factors when identifying and characterizing their management information sources and communication strategies.
15. Nollywood’s coverage and framing of agriculture in the transformation agenda period (2013–2014) in Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Badiru, Idris Olabode (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10805
- Journal Title:
- Journal of Agricultural & Food Information
- Journal Title Details:
- 20(3): 277-290
- Notes:
- 15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.
16. Social networking of innovative farmers through WhatsApp messenger for learning exchange: A study of content sharing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- M.S. Nain (author), Rashmi Singh (author), and Jyoti Ranjan Mishra (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11070
- Journal Title:
- The Indian Journal of Agricultural Sciences
- Journal Title Details:
- 89(3)
- Notes:
- 3 pages., via online journal., Farm Innovators are regularly exchanging information and their experiences using WhatsApp messenger on their mobile phones. Most of the content shared was knowledge intensive with a mix of personal farming experiences. As Social constructivist learning theory seeks to improve socialinteractions to construct and share knowledge and the social networking through WhatsApp has proved to be potential to construct knowledge. Learning being the outcome of interactions between cognitive and psychological and the WhatsApp being the potential source for socialization and internalization promoted the creation ofsocial wealth in the form of discussion forums of Innovative farmers for learning exchange. The extension mechanism for purposeful farmer to farmer learning exchange has been created which in turn is a step towards innovative farmer led extension delivery mechanism. The potential of not only WhatsApp but other social media need to be exploited to bring location specific and commodity oriented transformative changes in the agriculture extension delivery system. The experimentation with innovative farmers is not only helping in scaling the farmers’ innovations but also institutional innovations at large. As all human resources (labour, management, innovation, creativity) are products of social relationships, no one can reach maturity without the help of personally caring people, including their families, friends, neighbors, and communities. Farms and agricultural enterprises also depend on the ability of people to work together toward the common goal of ecological, social, and economic sustainability through social networks.
17. Which communication channels shape normative perceptions about buying local food? An application of social exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Witzling, Laura (author), Shaw, Bret (author), and Trechter, David (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10273
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(3): 443–454
- Notes:
- 12 pages., via online journal, We examined how information from multiple communication channels can inform social norms about local food purchasing. The concept of social exposure was used as a guide. Social exposure articulates how information in social, symbolic, and physical environments contributes to normative perceptions. Data was collected from a sample in Wisconsin. Results indicated that information from communication channels representing symbolic, social, and physical environments all contributed to normative perceptions. We also found that for individuals who frequent farmers’ markets, information from some communication channels was relatively less strongly associated with injunctive norms. It may be that when first-hand, experiential information is available to inform norms, individuals rely less on information available through other communication channels. Future work might further explore how farmers’ markets foster information sharing in communities, as such information may contribute to normative perceptions.