8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.
14 pages., via online journal., The purpose of the study was to investigate the information needs and barriers of rural smallholder farmers in Mzimba North in Malawi. A mixed methods approach was adopted for the study and the Wilson’s Model of Information Behaviour (1996) guided the study. A questionnaire and focus group discussion guide were used to collect data from 202 rural smallholder farmers. The study found that the major information need of rural smallholder farmers was crop husbandry as revealed by the majority of rural smallholder farmers 149 (77.6). The study found that majority of rural smallholder farmers 180 (94.8%) were aware of information sources. The study also found that the predominant information sources consulted by rural smallholder farmers were personal experiences as indicated by the majority of rural smallholder farmers 185 (96%). The major challenge faced by rural smallholder farmers was lack of mobility as revealed by the majority of rural smallholder farmers 147 (76.6). The study recommends that the Department of Agriculture Extension Services (DAES) should empower the social structures such as families in rural settings with agricultural information.
