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2. Online opportunities: A quantitative content analysis benchmark study of online retail plant sales
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University University of Minnesota, St. Paul
- Format:
- Journal article
- Publication Date:
- 2018-08
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
- Journal Title:
- HortTechnology
- Journal Title Details:
- 28(4) : 516-523
- Notes:
- 8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
3. Understanding precision agriculture adoption through two decades of the Croplife Purdue Survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Erickson, Bruce (author) and Lowenberg-DeBoer, James (author)
- Format:
- Survey report
- Publication Date:
- 2018-07-19
- Published:
- USA: Purdue University, West Lafayette, Indiana
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10589
- Notes:
- 20 pages., Via online - Power Point presentation. Summarizes retail dealers' adoption of precision technologies in agriculture, 1997-2017., The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption. The 2017 survey is the 18th, conducted every year from 1997 to 2009, and then every other year following. Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption. The 2017 survey shows substantial increases in the adoption of practices that provide data for understanding and managing inter- and intra-field variability. Grid/zone soil sampling, which was being offered by 35 to 57% of dealers in a period stretching from 1999 to 2013, increased to 67% in 2015 and to 78% offering in 2017. Soil EC mapping increased from 19% in 2015 to 31% in 2017, and dealers offering UAV services from 19% to 30%. At the same time variable rate technology (VRT) seeding prescriptions, VRT lime application, and VRT fertilizer application services are up, yet VRT pesticide offerings are down. Seventy eight percent of dealers are using autoguidance for their custom application and 73% are using sprayer section controllers.
4. Where do U.S. households purchase healthy foods? An analysis of food-at-home purchases across different types of retailers in a nationally representative dataset
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chrisinger, Benjamin W (author), Kallan, Michael J. (author), Whiteman, Eliza D. (author), Hillier, Amy (author), and Standford University University of Pennsylvania
- Format:
- Online journal article
- Publication Date:
- 2018-03-16
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11387
- Journal Title:
- Preventative Medicine
- Journal Title Details:
- 112(2018) : 15-22
- Notes:
- 7 pages., via online journal, Food shopping decisions are pathways between food environment, diet and health outcomes, including chronic diseases such as diabetes and obesity. The choices of where to shop and what to buy are interrelated, though a better understanding of this dynamic is needed. The U.S. Department of Agriculture's nationally representative Food Acquisitions and Purchase Survey food-at-home dataset was joined with other databases of retailer characteristics and Healthy Eating Index-2010 (HEI) of purchases. We used linear regression models with general estimating equations to assess relationships between trip, store, and shopper characteristics with trip HEI scores. We examined HEI component scores for conventional supermarkets and discount/limited assortment retailers with descriptive statistics. Overall, 4962 shoppers made 11,472 shopping trips over one-week periods, 2012–2013. Trips to conventional supermarkets were the most common (53.6%), followed by supercenters (18.6%). Compared to conventional supermarkets, purchases at natural/gourmet stores had significantly higher HEI scores (β = 6.48, 95% CI = [4.45, 8.51], while those from “other” retailers (including corner and convenience stores) were significantly lower (−3.89, [−5.87, −1.92]). Older participants (versus younger) and women (versus men) made significantly healthier purchases (1.19, [0.29, 2.10]). Shoppers with less than some college education made significantly less-healthy purchases, versus shoppers with more education, as did households participating in SNAP, versus those with incomes above 185% of the Federal Poverty Level. Individual, trip, and store characteristics influenced the healthfulness of foods purchased. Interventions to encourage healthy purchasing should reflect these dynamics in terms of how, where, and for whom they are implemented.