Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
Format:
Journal article
Publication Date:
2018
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring
antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was
brought on by the role growth promoters in livestock production play in the development of antibiotic
resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length
of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to
explore sentiment and characteristics of social media content and the characteristics of the key influencers
whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and
antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded
64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The
contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes
content and the way a human might interpret the content. No key influencer discussed antibiotic use in
livestock positively. Findings suggest agricultural communicators should not rely completely on the output
from sentiment analysis programs to evaluate how the public discusses issues related to agriculture,
particularly controversial issues. Further, agricultural communications practitioners should prioritize
monitoring the content shared by key influencers in an effort to better understand the content being shared by
the most influential users. Recommendations for future research are provided.
13 pages., Article 4395, via online journal, This article characterizes the health risk perceptions toward excreta and wastewater management practices among waste management stakeholders in Vietnam and explores the implications of such perceptions on hygiene behaviors and preventative actions. Key informant interviews (n = 19; 12 women and 7 men) were conducted with farmers, community leaders, researchers, and government representatives in Hanoi and Ha Nam Province. Interviews were audio-recorded with permission, transcribed, and analyzed using a constant comparative method and qualitative thematic analysis. Researchers and government representatives perceived that the lack of knowledge of safe waste management practices among farmers was responsible for the use of “outdated” and often “unsafe” waste management practices. However, many farmers were aware of the health risks and safe hygienic practices but felt that safety measures were impractical and viewed susceptibility to diseases as low risk. Farmers also identified unfavorable climate and working conditions, limited financial capacity, and limited farm space as barriers to adopting safe management practices. At the broader level, inadequate communication between ministries often led to the creation of inconsistent waste management regulations. These barriers create constraints on efforts to improve sustainable waste management practices. Promoting collaboration between sectors, encouraging farmer-to-farmer knowledge sharing, and designing and implementing risk communication strategies that account for risk perceptions of stakeholders are recommended.
