10 pages., Via ebook., Research on public markets in small provincial towns is scarce,
particularly on the role they play in maintaining a relationship with the local
culture, environment and production. This paper examines consumers’ habits and
preferences for food shopping in three European regions with respect to the
purchase of fish products. The goal is to investigate consumers’ preferences for
local fish to highlight the motivations that lead to different choices. A multiple
correspondence analysis explores the motivations behind purchasing preferences,
showing the complex process that drives individual consumer choices. Based on
504 interviews conducted in cities and areas adjacent to the cities of Girona,
Reggio Calabria, and Lipari, we found no evidence of converging habits and
homogenization on preferences. It supports the perspective in which the interplay
between local culture and consumption of local products is strictly associated.
Via online journal., Creating unique stories through storytelling as a way to stage extraordinary experiences has become increasingly important in the tourism industry, particularly in experience-based activities such as farm tourism. However, limited resources and the lack of knowledge of the experiencescape suggest that many farm tourism operators struggle to integrate the experiencescape as part of storytelling. The research method chosen was an explorative study with the use of semi-structured in-depth interviews with key farm tourism operators in the Inland region in Norway. How stories and concepts are created is dependent on the resources available, the perception of authenticity, the history of the farm as well as the environment. Storytelling can be facilitated through tangible elements in the experiencescape such as the physical environment as well as intangible elements including the interaction and dynamics between the host and guest. The farmer or the person telling the story also need to possess certain skills, engagement, and interest in order to be committed to deliver the story or the concept. Essentially, the farmer becomes a part of the product and the experience.
