Khan, Md. Anowarul Arif (author), Khan, Md. Mostafizur Rahman (author), Hassan, Mahmudul (author), Ahmed, Firoz (author), and Haque, Shah Md. Rauful (author)
Format:
Journal article
Publication Date:
2017
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11377
9 pages., Online via Directory of Open Access Journals (DOAJ), Authors examined the history, role, potentials, and challenges of community radio in Bangladesh, especial serving those in rural and hard to reach areas. Emphasis on principles of access and participation, volunteerism, diversity, independence, and locality.
22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11589
Notes:
5 pages., Online via publisher. 5 pages., Author interviewed Al Cross, director of the Institute of Rural Journalism and Community Issues, about the background of the Rural Blog and more generally about changes in the ways national and local journalists cover - or talk about- rural journalism. Other topics involved gaps in national news coverage about rural areas, who is doing rural journalism well, and effects of newspaper ownership changes in the types of stories that rural news outlets cover.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08827
Notes:
Pages 1071-1094 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
