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    3. Acing the media interview: what to know to promote your programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Opat, Kelsi (author) and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11819
    Journal Title:
    Agricultural Education Magazine
    Journal Title Details:
    90(3) : 7-8
    Notes:
    Tips for agricultural educators about how to prepare for and take part in television interviews successfully, as interviewees.

    4. FarmHer: Syngenta celebrates women in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Syngenta (author) and G&S Business Communications (author)
    Format:
    Online document
    Publication Date:
    2017
    Published:
    United States: Public Relations Society of America
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
    Notes:
    4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&amp;S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.

    5. Farmer knowledge and perception of production constraints in Northwest Cambodia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Montgomery, Stephanie C. (author), Martin, Robert J. (author), Guppy, Chris (author), Wright, Graeme C. (author), Tighe, Matthew K. (author), and Agronomy and Soil Science, School of Environmental and Rural Science, University of New England
    Format:
    Online journal article
    Publication Date:
    2017-11
    Published:
    Australia: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: D10937
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    56(2017) : 12-21
    Notes:
    9 pages, via online journal, Upland farming in Northwest Cambodia has developed rapidly over the last 20 years, with limitations to the plough based system now apparent, including soil degradation and reductions in yield and profitability. A survey was conducted in order to prioritise the main constraints to production, to aid in future research planning, and to identify potential beneficial modifications to the current system. Three hundred and ninety one farmers were interviewed regarding their current farming system constraints, knowledge of conservation agriculture and their future plans in the Districts of Samlout in Battambang Province and Sala Krau in Pailin Province. Perceived major problems in the farming system were extreme climate events such as droughts and heavy rain, declining crop yields, and cash flow shortages, particularly in the pre-monsoon period. This is a plough based farming system, yet 66% of farmers had heard of conservation agriculture, and 59% wanted to learn more about conservation agriculture practices. Two thirds of farmers were interested in how to grow crops in the post-monsoon dry season on residual soil moisture. The survey highlighted opportunities for farmer education and adoption of farming system modifications to improve productivity and sustainability of the farming system in Northwest Cambodia, and assist with climate change adaptation.

    6. Frost protection for Georgia peach varieties: Current practices and information needs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Simnitt, Skyler (author), Borisova, Tatiana (author), Chavez, Dario (author), Olmstead, Mercy (author), and University of Florida University of Georgia
    Format:
    Journal article
    Publication Date:
    2017-06
    Published:
    United States: American Society for Horticultural Science
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10443
    Journal Title:
    HortTechnology
    Journal Title Details:
    27(3) : 344-353
    Notes:
    11 pages., Via journal article., The study focuses on frost protection for early-season (early-ripening) peach (Prunus persica) varieties, which are an important crop for producers in the southeastern United States. Using in-depth interviews with four major Georgia peach producers, we explore their frost protection management strategies. This information is the first step in developing a comprehensive research agenda to advise cost-effective frost protection methods for peach cultivation. We found that peach producers are concerned about frost impacts on their crops. Although early-season peach varieties are particularly susceptible to frost impacts, producers still dedicate significant acreage to these varieties, aiming to extend the market window, satisfy sales contracts, and meet obligations for hired labor. However, early-season varieties do not result in high profits, so producers prefer to concentrate on frost protection for mid- and late-season varieties. Producers employ a variety of frost protection methods, including passive methods (such as planting sensitive varieties in areas less susceptible to frost and adjusting pruning/thinning schedules) and active methods (such as frost protection irrigation and wind machines). The choice among active frost protection methods is based on factors such as the planning horizon, initial investment needs, frequency of frost events, and the effectiveness of the frost protection method. Problem areas that producers identified included improving the effectiveness of frost protection methods; reducing initial investments required to install frost protection systems; and employing better spatial targeting and configuration of frost protection strategies (to reduce investment costs while maintaining or improving the effectiveness of frost protection). Although the initial investment costs of enhanced protection systems may limit producers from actually adopting such methods, the operating costs of such systems are relatively low and have a limited effect on the decision to employ frost protection during a particular frost event. However, producers use information about critical temperatures for different bud stages, and hence, improving the quality of information regarding frost susceptibility can help producers make better frost protection decisions (and potentially reduce electricity costs and water use for frost protection).

    8. Improving Biosecurity through Instructional Crisis Communication: Lessons Learned from the PEDv Outbreak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sellnow, Timothy L. (author), Parker, Jason S. (author), Sellnow, Deanna D. (author), Littlefield, Robert (author), Helsel, Emily M. (author), Getchell, Morgan C. (author), Smith, Julia M. (author), Merrill, Scott C. (author), and University of Central Florida The Ohio State University Morehead State University University of Vermont
    Format:
    Online journal article
    Publication Date:
    2017
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10178
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(4)
    Notes:
    17 pages., Via online journal article., Crises, by their nature, demand effectively designed and quickly delivered instructional messages that compel stakeholders to take appropriate actions to protect themselves and their assets. The challenges of crisis communication are intensified in crises involving unanticipated and relatively unknown disease outbreaks with the potential to spread exponentially. This study assesses the communication challenges and opportunities in such volatile crises through an analysis of the Porcine Epidemic Diarrhea virus (PEDv) outbreak that severely threatened the United States pork industry in 2013 and 2014. Interviews were conducted with 13 individuals directly involved in developing and distributing risk and crisis biosecurity messages during the PEDv outbreak. Participants were selected based on affiliation with the National Pork Board, American Association of Swine Veterinarians, university extension, or their swine industry expertise. Four generalizable implications emerged: 1) the advantage of maintaining flexibility in crisis communication planning; 2) the value of audience analysis and message adaptation; 3) the importance of understanding not only what to do, but also why the recommended actions are essential; and 4) the utility of risk/crisis communication and education both prior to and during a crisis event.

    9. Knowledge communication and non-communication in the water governance of the Saemangeum area, South Korea

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    KoUn Kim (author), HaeRan Shin (author), Miseon Kim (author), and Chuyoun Chang (author)
    Format:
    Online journal article
    Publication Date:
    2017-07-10
    Published:
    South Korea: Science Direct
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10295
    Journal Title:
    Journal of Cleaner Production
    Journal Title Details:
    156 : 796-804
    Notes:
    9 pages., Via online journal., This paper looks at how knowledge has been communicated within a multi-layered water governance structure in order to manage non-point source (NPS) pollution in South Korea. Since 28,300 ha of wetlands were reclaimed in Saemangeum, on the western side of the country, in 2006, the artificial lake created has suffered from chronic pollution. For the purposes of integrated water management, a water governance structure was formed linking organisations ranging from local to national scales. Despite institutional efforts to implement integrated water management and a governance approach, knowledge of NPS pollution and its management was produced and communicated among certain stakeholders only, such as policy and technical experts. In-depth interview and archival analysis of this research attempt to explain why and how the loss of knowledge communication occurred in this context. The first result of this research illustrates that, while knowledge communication has been smooth at the national and provincial layers, it has not taken place efficiently through to the local layer. When it comes to local farmers and governmental organisations and experts in particular, knowledge nodes have not functioned. Second, the research suggests that non-communication of knowledge has been mobilised as a professional strategy. Actors at the local layer have prioritized their professional interests and intentionally avoided knowledge communication with other department or ministries. Local and community actors have chosen not to provide farmers information. We conclude by discussing policy implications for knowledge communication and inclusive water governance.

    10. Sex, drugs, and GMOs: interpreting modern agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Debra A. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08807
    Notes:
    Pages 203-212 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman &amp; Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.