India (Southern, Asia), agricultural, information, cell phones, extension systems, advisory services, technology, To achieve gainful development in agriculture to ensure food security in the north-eastern Himalayan region of India, an initiative was taken to develop mobile phone based agro-advisory system with the objective to empower the farmers by providing right information at right time through Information and Communication Technol- ogy mediated extension approach. 2000 farmers and farm women were selected as beneficiaries through snowball sampling method based on certain criteria. The major features of the system to deliver the farm advices (Pull Based) and information services (Push Based) through toll free Interactive Voice Response System (IVRS), Smart Phone Application, Mobile phone and Web based agriculture advisory system. It was found that on an average almost 200 advisories were provided every month, which even shoot up to almost 300 calls per month in the peak Kharif seasons as bulk of the advisories were provided during the months of May to November as most number of calls from the farmers came during the period. Majority of the advisories were provided on fishery management practices (17.32%), source of seed (9.95%), livestock management (9.18%), disease and pest management of crops (8.75%), training information (9.35%), rural development schemes (7.76%) etc. Moreover, the inclusion of need based train- ing component and convergence with different extension functionaries helped to develop an ICT based Stakeholder Interface (Experts-Line Departments-Agripreneurs-Farmers) in the field of agriculture in the region. This alternate extension system also helped to develop better rapport with the farmers and can be replicated in other hilly region of the world.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08804
Notes:
Pages 61-83 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
14 pages., via online journal., Climate communication research suggests strategic message framing may help build public consensus on climate change causes, risks and solutions. However, few have investigated how framing applies to adolescents. Similarly, little research has focused on agricultural audiences, who are among the most vulnerable to and least accepting of climate change. Among 950 high school agriculture students in North Carolina, we found agriculture and environment framing of climate change, but not community and health frames, elicited feelings of worry, and these together with community frames elicited hope. Further, students feeling more worry were more supportive of individual and collective action. Those accepting climate change and females had more emotive responses and higher support for all action measures, and acceptance of human causes predicted more worry and support for collective action. We find these results encouraging as agriculture teachers likely employ agriculture and environment frames when following best teaching practices.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08825
Notes:
Pages 1007-1023 in Rob Roggema (ed.), Agriculture in an urbanizing society volume two: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. Pages 601-1274.
19 pages., Via online journal., This project’s primary purpose was to identify and describe the leadership styles and skills emphases of current Kansas agricultural organization chief executive officers. Twenty-three current CEOs participated and were described in terms of their leadership styles, leadership-skills emphases, and demographics. Overall, they appeared to be rather “middle of the road” on each of the Multifactor Leadership Questionnaire’s nine leadership scales. Leadership styles were not significantly affected by demographics, with the exception of formal leadership training affecting transactional leadership and education level, organizational category, and staff size affecting passive-avoidant leadership. Participants generally rated the 50 leadership skills as important. Leadership styles did not significantly affect the skill emphases. In evaluating CEO candidates, an agricultural organization should design its process to gauge leadership styles and skills separately because, according to this project, they do not predict each other. Once a new CEO is hired, a formal leadership-training program should emphasize the transformational style over the transactional and, more so, passive-avoidant while still maintaining an appropriate balance between transformational and transactional.
Kuester, Jonathan D. (author) and Reid, Debra A. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08806
Notes:
Pages 187-201 in Debra A. Reid, Interpreting agriculture at museums and historic sites. United States: Rowman & Littlefield Publishers, Inc., Lanham, Maryland. 265 pages.
