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2. Escaping to country: media, nostalgia, and the new food industries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Phillipov, Michelle (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06940
- Journal Title:
- Popular Communication
- Journal Title Details:
- 14(2) : 111-122
3. Fairgoers’ attitudes toward youth livestock exhibits at the California State Fair
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson-McCoon, Krista (author), Cartmell, Dwayne (author), and Terry, Robert Jr. (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10233
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 100(3)
- Notes:
- 13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.
4. The good, bad and gly in Oregon standoff coverage
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Berlet, Chip (author)
- Format:
- Article
- Publication Date:
- 2016-01-15
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11276
- Notes:
- 19 pages., Online from FAIR website., Addresses issues in media coverage in the Oregon standoff between federal authorities and a Patriot/Militia alliance of building occupiers and, more generally, anti-government protests and standoffs.
5. Unfolding the knowledge and power dynamics of the ‘farmers–rural extensionists’ interface in North-Eastern Argentina
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Landini, Fernando (author)
- Format:
- Online journal article
- Publication Date:
- 2016-09-26
- Published:
- Argentina: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10943
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 22(5) : 399-415
- Notes:
- 16 pages, via online journal article, Purpose: In this paper, the knowledge dynamics of the farmer–rural extensionist’ interface were explored from extensionists’ perspective with the aim of understanding the matchmaking processes between supply and demand of extension services at the micro-level. Design/methodology/approach: Forty semi-structured interviews were conducted with extensionists whom work in the North-Eastern, Argentine provinces. Findings: Two different, general types of knowledge dynamics were identified: one moderately diffusionist, based on a hierarchical relationship and the prioritisation of experts’ knowledge, and the other constructivist, based on horizontal processes of co-construction. Interestingly, some extensionists support beliefs pertaining to both approaches. They also highlight the importance of unceremonious trainings, interpersonal trust and making recommendations that take into account farmers’ rationale. Practical implications: Results show the persistence of diffusionist rural extension and that extensionists have different, even contradictory, extension approaches, which renders inappropriate any attempt to generalise their perspectives. Theoretical implications: This study suggests that farmers’ demand is the result of a constructive, interactive process, and thus is not prior to the interaction between the demand side (farmers) and the supply side (extensionists). Consequently, the knowledge and power dynamics that take place within the farmer–extensionist interface should be considered the nucleus of demand construction and the matchmaking process. Originality/value: This paper addresses the dynamic matchmaking process between supply and demand of extension services at the micro-level, suggesting it is a constructive process and showing the core role played by power dynamics.