12 pages, Notable differences have been observed in how society perceives and understands the agricultural industry. Consumers today are concerned with how their food is raised and produced, and drastic changes in how information is gathered regarding those subjects have occurred due to the rapid development of digital media. As a result, the agricultural industry has fallen behind in ensuring accurate information is shared about the daily work done to feed the world. A form of digital media that has infiltrated the daily lives of society is social media (SM). This study sought to evaluate the impact established agricultural social media influencers (SMIs) on Instagram can have on changing participants' perceived knowledge regarding several agricultural topics. Participants were recruited through the platform Prolific and were asked to complete an anonymous Qualtrics survey. Survey questions were asked before and after participants were shown example images of agricultural SMIs. Data collected were analyzed utilizing IBM SPSS (Version 28) to compare pre-image and post-image results to determine the contents' impact on participants' perceived knowledge of subjects relating to agriculture. Results indicated significant differences between the pre-image and post-image perceived knowledge results and between different forms of reported engagement willingness.
24 pages, Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with the intent for it to inform and guide research in all science communication sub-disciplines or areas involving contentious public issues. We provide examples of studies that have used the agenda to inform research in agricultural and natural resources communications. We also explain how research priorities outlined in the science communication research agenda align with agricultural communications scholarship. Recognizing there are challenges unique to agriculture, we recommend agricultural communications scholars use the science communication research agenda as a research guide and adapt the relevant research recommendations for agricultural communications.
Eathington, Emma (author), Henson, Robbie (author), Kurr, Benjamin (author), McClay, Callie (author), Migut, Steven (author), Oros, Ava (author), Richey, Sarah (author), Sanderson, Kate (author), Streder, Shealyn (author), Walker, Kali (author), Wegeng, Sophia (author), and Roberts, Dr. Owen (author)
Format:
Magazine
Publication Date:
2022-05
Published:
United States
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12718
Journal Title Details:
V.1, N.1
Notes:
24pgs, The inaugural magazine for the University of Illinois at Urbana-Champaign's AGCM 220 Publication Development and Production course. Within are articles written by agricultural communication students that cover a breadth of topics including faculty spotlights, classroom diversity, AGCM alumni advice, and the place of agriculture in society.
2 pages, Moving beyond single-issue organizing, advocacy, and inquiry, intersectionality has become widely popular in academic and activist circles. Despite intersectional scholar/activists' best attempts to separate problems on the basis of factors like race, gender, sexuality, or class, Patricia Hill Collins cautions that "Intersectionality is one of those fields in which so many people like the idea of intersectionality itself and therefore think they understand the field as well" (4). Collins reasons that for intersectionality to fully realize its power, its practitioners must critically reflect on its assumptions, epistemologies, and methods. Placing intersectionality in dialogue with several theoretical traditions, Intersectionality as Critical Social Theory offers a set of analytical tools for those wishing to develop intersectionality's capability to theorize social inequality in ways that would facilitate social change. "Without sustained self-reflection," Collins writes, "intersectionality will be unable to help anyone grapple with social change, including change within its own praxis" (6). Intersectionality as Critical Social Theory introduces and develops Collins' core concepts and guiding principles that demonstrate what it will take to develop intersectionality as a critical social theory.
