Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.
Giacchè, Giulia (author) and Silva, Wânia Rezende (author)
Format:
Proceedings
Publication Date:
2016
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08819
Notes:
Pages 431-452 in Rob Roggema (ed.), Agriculture in an urbanizing society volume one: proceedings of the sixth AESOP conference on sustainable food planning. United Kingdom: Cambridge Scholars Publishing. 549 pages.