Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.
