12 pages., Online via UI e-subscription, "In this essay the perspective of Ritzer's McDonaldization of Society thesis is the starting point for developing theses about corporate communication (CorpCom). The central idea of McDonaldization is that increasing numbers of organizations are run as fast food restaurants, focusing on efficiency, calculability, predictability, and control of people. "At the same time that CorpCom departments help organizations with the McDonaldization of their organizations, they are also the ones most likely to be the first to be confronted with the irrationality that the economic rationality of the organization evokes. Stakeholders who disagree with the opinions and ideas of the organization come knocking on the door and generally that will be the door of the CorpCom professional. The irrationality of rationality, as the fifth dimension of McDonaldization, is likely to become visible and tangible in their offices. All types of tensions throughout the organization, for example, those regarding environmental, health, and other societal issues, seem to converge in the CorpCom department."
Online from the University of Illinois Online Catalog, using article title search, via Scopus, Results of a workshop prompted a conclusion that "a change is under way in the understanding of the role of stakeholders in science, extension and education, with the latter progressing from mere conveyors of information to facilitators who generate new knowledge jointly with the various actors." ... "There is still a need to shape more clearly the choice of research topics, the efficient and effective performance of the practice-oriented research, the processing of research results, stakeholder discussions, and joint implementation."
