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2. Largest communications agencies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2015-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06161
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 53(4) : 30, 32, 34, 36, 38-39
- Notes:
- Annual report of activity by major U.S. advertising agencies that serve agricultural clients.
3. The impacts of information on returns from farming: evidence from a nationally representative farm survey in India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Devesh, Roy (author), Pratap, S. (author), Kumar, Shiv (author), and Negi, Digvijay S. (author)
- Format:
- Journal article
- Publication Date:
- 2015-05-01
- Published:
- International: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12458
- Journal Title:
- Agricultural Economics
- Journal Title Details:
- Vol 46, Issue 4
- Notes:
- 12 pages, Using a nationally representative sample of farm households from India, this paper examines the impact of use of information on net farm incomes. Employing methodologies that mitigate potential biases in the estimation of the impact, the empirical results show that farmers who use information realize over 12% higher net returns per hectare. The paper also establishes a pecking order in access to information. Small farmers and those at the bottom of social hierarchy (based on caste) have access to fewer information sources, and they depend more on informal social networks and input dealers for their information needs. The larger farmers and those from upper caste rely relatively more on sources such as radio, television and newspaper.
4. The use of mobile phones as a panacea to facilitate quick food trade rollout between markets and countrysides: a study of Ayaou-Sran
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oura, Raphaël Kouadio (author) and Kouassi, François N’goran (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- Ivory Coast
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: D07590
- Journal Title:
- Net Journal of Agricultural Science
- Journal Title Details:
- 3 (4): 104-111
5. Use of communication sources by the women beneficiaries of RDRS in income generating activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rashid, Md. Mamunur (author), Mondol, Md. Abu S. (author), Rahman, Md. Sadekur (author), and Noman, Md. Rubayet F. (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- ESci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11155
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 3(3): 187-194
- Notes:
- 10 pages., via online journal., The main purpose of this study was to categories and describes the profile characteristics of the women beneficiaries, to determine the use of communication sources by the women beneficiaries, and to explore the relationship between the profile characteristics of the women beneficiaries of RDRS with their use of communication sources. Data were collected using interview schedule from a sample of 112 women beneficiaries selected from the population of 280 by multistage random sampling procedure from five villages of Rajendrapur union under sadar upazila of Rangpur district. Use of communication sources by the RDRS women beneficiaries was determined on three dimensions viz. attitude, contact and application, and finally the use of communication sources index (UCSI) was computed. The UCSI ranged from 45.24 to 277.68 with a possible range of 0 to 300. Based on UCSI, among the 10 communication sources the first five communication sources were husband (277.68), neighbours (219.05), RDRS-worker (205.95), RDRS group meeting (193.45) and relatives (160.42). However, the last five communication sources were RDRS officer (134.82), mobile phone (112.80), television (68.75), inputs dealer (63.99) and SAAOs (45.24). The findings revealed that the highest proportion (38.39%) of the women beneficiaries had medium use of communication sources compared to 33.93% low use and 27.68% high use. Among the ten selected characteristics of the women beneficiaries’ education, farm size, annual income, daily time use, credit received and participation in IGAs showed positive significant relationship while fatalism showed negative significant relationship with their use of communication sources. Age, family size and dependency had no significant relationships. The women beneficiaries of RDRS had moderate exposure with various communication sources so, the concerned Government Organizations and Non-government Organizations engaged in extension activities should make necessary arrangements for improving the use of communication sources by them in income generating activities.