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    Start Over Publication Year 2013 Subject Term social networks

    1. Female social networks and farmer training: can randomized information exchange improve outcomes?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vasilaky, Kathryn (author)
    Format:
    Journal article
    Publication Date:
    2013-02
    Published:
    England: Oxford University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12242
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    Vol. 95 Issue 2
    Notes:
    9 pages, The article investigates whether the social network based program (SNP) in villages can encourage learning and adoption of a relatively new cash crop, cotton, to female heads of households. It explains how social network based training program had more significant effects on yields for the poorest performing farmers than the standard training program, and proves that SNP can increase productivity up to 50 percent for farmers producing at the average yield of production.

    2. Following the leader: using opinion leaders in environmental strategic communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dalrymple, Kajsa E. (author), Shaw, Bret R. (author), and Brossard, Dominique (author)
    Format:
    Online journal article
    Publication Date:
    2013-09-17
    Published:
    USA: Taylor & Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10143
    Journal Title:
    Society & Natural Resources
    Journal Title Details:
    (26)12: 1438-1453
    Notes:
    16 pages., Via online journal., This study explores potential factors that lead to environmental opinion leadership behaviors such as informing the public about environmental issues and encouraging preventative behaviors among various social groups. Building on the theoretical framework of the diffusion of innovations model, these analyses explore the effects that mass media may have on perceptions of self-efficacy among opinion leaders and how self-efficacy may, in turn, encourage leaders to communicate about aquatic invasive species (AIS) to others in their social networks. Results indicate that mass media and governmental media can have both a positive and negative influence on levels of self-efficacy, and that opinion leaders with higher levels of self-efficacy are more likely to participate in behaviors that could potentially influence their social network(s). These findings not only highlight factors that influence opinion leadership regarding advocacy of environmental behaviors, but also offer insights as to how future campaigns can work with these groups to promote prevention strategies.