Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06515
Notes:
6 pages., Responses to questions for an oral history project sponsored by the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
15 pages., This study sought to explore the informational themes and information sources cited by the media to cover stories of cultured meat in both the United States and the European Union. The results indicated that cultured meat news articles in both the United States and the European Union commonly discuss cultured meat in terms of benefits, history, process, time, livestock production problems, and skepticism. Additionally, the information sources commonly cited in the articles included cultured meat researchers, sources from academia, People for the Ethical Treatment of Animals (PETA), New Harvest, Winston Churchill, restaurant owners/chefs, and sources from the opposing countries (e.g. US use some EU sources and vice versa). The implications of this study will allow meat scientists to understand how the media is influencing consumers' perceptions about the topic, and also allow them to strategize how to shape future communication about cultured meat.
