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    Start Over Publication Year 2013 Subject Term branding Subject Term landscape

    1. "Single-minded, compelling, and unique”: visual communications, landscape, and the calculated aesthetic of place branding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Nicole (author)
    Format:
    Journal article
    Publication Date:
    2013-05-16
    Published:
    Australia: Taylor & Francis Group Ltd., 2 Park Square Oxford OX14 4RN United Kingdom
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08567
    Journal Title:
    Environmental Communication
    Journal Title Details:
    7 (3): 231-154

    2. Consumer response to point of purchase advertising for local brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collart, Alba J. (author), Palma, Marco A. (author), and Carpio, Carlos E. (author)
    Format:
    Journal article
    Publication Date:
    2013-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09665
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    45(2) : 229-242
    Notes:
    Findings suggested that in-store point-of-purchase advertising was not sufficient to significantly increase brand awareness and total demand for local ornamental brands. Buying frequency was found to increase both overall demand and likelihood of brand awareness.