Authors examine tone of voice in coverage of the Monarch butterfly case (USA), GM potato case (UK)and StarLink corn case (USA). Suggest two ways forward: greater transparency by innovators that allows participation by the public in the production development process and quicker responses by scientists.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11200
Notes:
Online from ProPublica website. 4 pages., "Here's our roundup of some standout reporting about the food on your plate." Identifies and briefly describes 11 examples across a range of related aspects and issues.
9 pages., Online via UI electronic subscription, Content analysis of 160 articles from four national U.S. newspapers, the largest regional paper in Iowa, and the Associated Press revealed that the recall was framed both as a failure of government oversight and as an instance of poor production practices by the farmers in question. Particular media focus was given to the U.S. Food Safety Modernization Act and the FDA Egg Rule. Relatively little media attention was given to industrial agriculture as a causal frame or the purchasing of "alternative" eggs as a potential response.
