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    Start Over Publication Year 2010 Subject Term health Subject Term social marketing

    1. Cost-effectiveness of a ROPS social marketing campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sorensen, J.A. (author), Jenkins, P. (author), Bayes, B. (author), Clark, S. (author), and May, J.J. (author)
    Format:
    Journal article abstract
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09498
    Journal Title:
    Journal of Agricultural Safety and Health
    Journal Title Details:
    16(1) : 31-40
    Notes:
    13 pages., Involves use of social marketing practices to reduce deaths and injuries through roll-over protection structures (ROPS) on tractors.