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    Start Over Publication Year 2008 Subject Term information needs Subject Term media effectiveness

    3. Rural lifestyle marketers speak

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28499
    Notes:
    3 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri.

    5. P. Sainath on Indian media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Video
    Publication Date:
    2008
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29028
    Notes:
    Posted on http://www.youtube.com &gt; Search on "p. sainath", Via You Tube, Features the thoughts of an award-winning journalist in India, P. Sainath Palagummi Sainath, about what he identifies as serious gaps in mass media coverage. He observes that due to the advertiser-driven environment for media organizations, national media are not interested in serving the information needs of rural residents and the poor, generally. National media do not have "rural" or "poverty" beats, he explains, although residents in those categories make up the majority of the population in India. He urges media to signal the weaknesses in society as well as the areas of progress.

    6. Communications create understanding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White-Stevens, Robert H. (author)
    Format:
    Book chapter
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29761
    Notes:
    Pages 109-114 in Thomas R. Dunlap (Ed.), DDT, Silent Spring and the rise of environmentalism: classic texts. University of Washington Press, Seattle. 152 pages.

    8. Colorado AgrAbility: enhancing the effectiveness of outreach efforts targeting farmers and ranchers with disabilities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Christen, Cindy T. (author) and Fretsch, Robert J. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30478
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(1-2)
    Notes:
    Via online issue. 12 pages.

    9. Low patronage of development radio programmes in rural Nigeria: how to get beyond the rhetoric of participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ojebode, Ayobami (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35710
    Journal Title:
    Journal of Multicultural Discourses
    Journal Title Details:
    3(2) : 135-145

    10. Using radio as a tool for rural development in Limpopo Province of South Africa: an evaluation of case studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Osunkunle, Oluyinka O. (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36113
    Journal Title:
    Ejournalist
    Journal Title Details:
    8(2) : 43-64
    Notes:
    Open access refereed journal.