Publication Year: 2008 / Subject Term: communicator effectiveness and visual communication

Start Over Publication Year 2008 Subject Term communicator effectiveness Subject Term visual communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dalton, Clive (author) and New Zealand Guild of Agricultural Journalists and Communicators.
Format:: Commentary
Publication Date:: 2008-11
Published:: New Zealand
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28789
Notes:: Via Guild web site. 2 pages, Author commends the audience-oriented approach used by an effective speaker.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Elliott, Lindsey (author)
Format:: Thesis
Publication Date:: 2008
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
Notes:: Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.

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