Describes change in programming thrust of Ontario AgRadio Network from market information for producers to broader themes: food crops, livestock, technology and finance, and health (food safety) and environmental issues.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27737
Notes:
255 pages., Focuses on a popular radio comedy series that was broadcast from 1931 until 1954. "The show is a rare example of a lasting national network program on rural themes."
Posted at www.agrimarketing.com/show_story.php?id=46300, Describes current efforts of various print and broadcast media that cover the rural lifestyle market.
Posted at www.agrimarketing.com/?i=October%202007, Representatives of four media sales firms provide a current overview of the marketplace for farm broadcasting.