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    Start Over Publication Year 2007 Subject Term health Subject Term nutrition

    1. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    3. Trust, food and health: questions of trust at the interface between food and health

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meijboom, Franck L.B. (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28573
    Journal Title:
    Journal of Agricultural and Environmental Ethics
    Journal Title Details:
    20(1) : 231-245
    Notes:
    ACDC has abstract