Evans, Jim (author) and Agricultural Communications Program, University of Illinois, Urbana.
Format:
Commentary
Publication Date:
2007-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C26056
Notes:
3 pages, Thoughts offered in response to that question from a professional agricultural journalist. Focus on key appeals, key audiences and some possible means.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25925
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 13 pages.
Akers, Cindy (author), Doerfert, David (author), West, Lindsay, M. (author), Davis, Chad (author), Fraze, Steven (author), and Burris, Scott (author)
Format:
Paper
Publication Date:
2007-02-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25602
Notes:
Retrieved March 19, 2007, Presented to the Agricultural Communications Section, Southern Association of Agricultural Scientists Annual Meeting, Mobile, Alabama, February 3-6, 2007. 14 pages.
Pages 20-21 in a special supplement, Agribusiness Employer Guide., Sponsored supplement profiles 17 agribusiness organizations and offers advice for aspiring professionals in the field.
Pages 14-15 in a special supplement, Agribusiness Employer Guide., Sponsored supplement profiles 17 agribusiness organizations and offers advice for aspiring professionals in the field.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Pages 6-7 in a special supplement, Agribusiness Employer Guide., Sponsored supplement profiles 17 agribusiness organizations and offers advice for aspiring professionals in the field.
