Publication Year: 2007 / Subject Term: campaigns and case studies

Start Over Publication Year 2007 Subject Term campaigns Subject Term case studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landwirtschaflicher Informationdienst LID, Bern, Switzerland
Format:: Case study
Publication Date:: 2007-05
Published:: Switzerland
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25825
Notes:: Packet of materials that represent a public education campaign about agriculture in Switzerland. It includes a DVD, "Swiss farmers - keeping the land alive" - 8-page booklet, "Agriculture creates cultures: a portrait of Swiss agriculture" - agriculture-oriented photo cards - directory of farm visit sites - and other materials.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Iacovino, Livia (author), Iacovino, Carlo (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
Format:: Paper
Publication Date:: 2007-11-05
Published:: Australia
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35680
Notes:: Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 11 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Curtin, Patricia A. (author) and Gaither, T. Kenn (author)
Format:: Book
Publication Date:: 2007
Published:: International: Sage Publications, Thousand Oaks, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28073
Notes:: 304 pages., Includes a case report about how Kentucky Fried Chicken (KFC) is positioniong itself in China, Malaysia, India and the rest of Asia. Also refers to appeals used by the People for Ethical Treatment of Animals (PETA).

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pauly, John J. (author), Burleigh, William R. (author), and Scripps, E.W. (author)
Format:: Commentary
Publication Date:: 2007-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06628
Journal Title:: Journal of Mass Media Ethics
Journal Title Details:: 22(2) : 225-228
Notes:: Case study involving public relations practitioners who disguised the provenance of documents they had created or commissioned involving the "Wal-Marting Across America" information campaign.

Bibleaves