Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Abbott, Eric A. (author) and Benton, Holly (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22333
Notes:
Presented at the conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences), San Antonio, Texas, June 1, 2005. 13 pages., Largest single collection of such publications ever assembled - 9,573 titles. Bibliographic database can be searched online by title, date, editor, state or subject matter topic. Describes the development of this collection by Donald Watson, long-time agricultural editor.
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23032
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 5 pages., Describes concentration taking place in agricultural publishing in Switzerland, along with opening of agricultural trade and prospects of limited state subsidies to agriculture. Predicts that the number of agricultural publications will fall.
