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    Start Over Publication Year 2005 Subject Term public relations Subject Term genetic engineering

    2. Risk issues and crisis management: a casebook of best practice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Regester, Michael (author) and Larkin, Judy (author)
    Format:
    Book
    Publication Date:
    2005
    Published:
    International: Kogan Page Limited, London, Enland.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
    Notes:
    Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.