Telg, Ricky (author), Irani, Tracy (author), Ruth, Amanda (author), and Lundy, Lisa (author)
Format:
Paper
Publication Date:
2005-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21881
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 18 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22592
Notes:
Posted at: http://www.foodproductiondaily.com/news/printNewsBis.asp?id=61508, Online from foodproductiondaily.com 3 pages., Urges food industry not to dismiss studies that seem "scientifically flawed." "It is simply not good enough - ever - to fall back on seeing only what we want to see." The process should not be driven by reports in mass media.
Examines the perceptions of agricultural scientists about the news media and their perceived need for media relations skills. Respondents indicated they might take training in communicating in crisis situations and writing newspaper columns.