Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25910
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Women's Feature Service via Media South Asia. 3 pages., Describes the development and pioneering role of a rural magazine for which rural women handle all the reporting, writing, editing, layout, artwork, photography and circulation.
Abbott, Eric A. (author) and Benton, Holly (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22333
Notes:
Presented at the conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences), San Antonio, Texas, June 1, 2005. 13 pages., Largest single collection of such publications ever assembled - 9,573 titles. Bibliographic database can be searched online by title, date, editor, state or subject matter topic. Describes the development of this collection by Donald Watson, long-time agricultural editor.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22955
Notes:
Jim Evans Collection, 385 pages., "A behind-the-scenes story of Reiman Publications, a company that began in a basement, was built on 'wild ideas' and become a publishing empire that sold for $760 million."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23032
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 5 pages., Describes concentration taking place in agricultural publishing in Switzerland, along with opening of agricultural trade and prospects of limited state subsidies to agriculture. Predicts that the number of agricultural publications will fall.
Farm Journal Media reports staffing for "U.S. Farm Report," weekly television program. Also, "a full-scale introduction of the Top Producer digital edition is planned in September."
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
