Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.
Abbott, Eric A. (author) and Benton, Holly (author)
Format:
Paper
Publication Date:
2005-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22333
Notes:
Presented at the conference of ACE (Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences), San Antonio, Texas, June 1, 2005. 13 pages., Largest single collection of such publications ever assembled - 9,573 titles. Bibliographic database can be searched online by title, date, editor, state or subject matter topic. Describes the development of this collection by Donald Watson, long-time agricultural editor.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23325
Notes:
17p., This report for an Agricultural Communications 110 class project at the University of Illinois examines the development of agricultural journalism and communications, with special emphasis on the author's field of interest -- agricultural public relations. It also tracks the development of the author's career interest in agricultural communications.
