Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36925
Notes:
Via SciDev.net. 2 pages., Director of the non-profit media organisation, TVE Asia Pacific, argues that "the media and development organizations are currently part of the problem."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23211
Notes:
Greenwire (Environment and Energy Publishing, LLC) via Lexis-Nexis. 1 page., Critical analysis of a recent $5 million contract through which a public relations firm will ghostwrite for the U.S. Environmental Agency articles "for publication in scholarly journals and magazines."
