USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Cites results of an IFAJ survey indicating the involvement of women in agricultural journalism, internationally, and participation of agricultural public relations professionals and communicators as well as agricultural journalists.
