2 pages., Author suggests that today's online auction sites in the consumer area may provide patterns for agribusiness in the years ahead. Describes three sites: eBay, Overstock.com and Woot.com.
Describes changes since 1973 when Jim Hightower in the book Hard Tomatoes, Hard Times focused on research agendas of the public agricultural research system.
Analysis reveals considerable variation in access to reasonably priced broadband telecommunications, in awareness of how those technologies can be exploited, and in levels of skills to exploit potentials.
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
