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    Start Over Publication Year 2005 Subject Term advertising Subject Term television

    2. Food advertising in the age of obesity - content analysis of food advertising on general market and African American television

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Vani R. (author) and Kelly, Bridget (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27371
    Journal Title:
    Journal of Nutrition Education and Behavior
    Journal Title Details:
    37(4) : 191-196

    3. From subservient chickens to brawny men: a comparison of viral advertising to television advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Lance (author) and Golan, Guy (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.

    8. Role of media in childhood obesity: a look from mass communication perspective

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Du, Ying (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23642
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages.